case_study

Consumption Patterns and Returns in the US DVD market

Authors: Lee Yoong Hon (University of Nottingham, Malaysia) , Ruth Lim Sheau Yen (Heriot-Watt University Malaysia)

  • Consumption Patterns and Returns in the US DVD market

    case_study

    Consumption Patterns and Returns in the US DVD market

    Authors: ,

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Abstract

We examine the ancillary revenue for movies, specifically its revenue from DVD sales. We compared the sales and returns to investment for DVD among different categories of DVD titles/movies based on their movie production budgets. We find that while bigger budget movies will sell more DVDs they performed poorer when it comes to returns to investment (R.O.I.).

JEL classification: L80, L82, M20, M21.

Keywords: DVD, consumption pattern, home entertainment industry, returns to investment

How to Cite:

Yoong Hon, L. & Yen, R. S., (2023) “Consumption Patterns and Returns in the US DVD market”, Australasian Accounting, Business and Finance Journal 17(2), 168-182. doi: https://doi.org/10.14453/aabfj.v17i2.11

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Published on
26 Apr 2023
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