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What are you Really Drinking?

Authors: Iain Russell (University of Wollongong) , Stephen Gibb (University of Wollongong) , Lloyd Fermine (University of Wollongong) , Kendall Park (University of Wollongong)

  • What are you Really Drinking?

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    What are you Really Drinking?

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Abstract

This poster considers issues in the marketing of “Vitamin Water”. Issues considered include: social responsibility, health issues and marketing ethical issues.

How to Cite:

Russell, I., Gibb, S., Fermine, L. & Park, K., (2009) “What are you Really Drinking?”, Australasian Accounting, Business and Finance Journal 3(3).

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Published on
01 Aug 2009
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